Harris Broadcast Master Sales Chosen by Kuwait's Alrai TV
[:el]Η Harris ανακοίνωσε ότι η τηλεόραση Alrai TV στο Κουβέϊτ, ανανέωσε το συμβόλαιό της, για το Broadcast Master Software and scheduling system, αναβαθμίζοντάς το στην V8. “Broadcast Master will add value to our media group by putting us in full control of how we manage sales campaigns,” δήλωσε ο Khalil Kolailat, Τεχνικός Δ/ντης της Alrai TV. “The inclusion of the Sales Master sales and traffic module was central to our decision to select Broadcast Master, as it will allow us to manage secondary advertising opportunities, such as the sponsorship of key programs with great precision. The scalability of the solution also easily accommodates any future expansion plans.”
To Broadcast Master, είναι μια ολοκληρωμένη λύση, λόγω ότι είναι ένα διαμορφούμενο (modular) και εξελικτικό (Scalable) επιχειρησιακό σύστημα, για τη διαχείριση του προγραμματισμού και των εμπορικών διαδικασιών ενός τηλεοπτικού σταθμού.
Περισσότερα στο link: http://www.harris.com/view_pressrelease.asp?act=lookup&pr_id=2898[:en]Harris Corporation (NYSE:HRS) continues to expand its broadcast communications presence in the region by providing its Broadcast Master™ sales and scheduling solution to Alrai TV, Kuwait’s first private satellite TV channel. The Broadcast Master system will support revenue growth at Alrai TV, with a particular emphasis on the billing of chargeable, secondary events such as a sponsored graphics crawl across the bottom of the screen.
“Broadcast Master will add value to our media group by putting us in full control of how we manage sales campaigns,” said Khalil Kolailat, technical and IT director of Alrai TV. “The inclusion of the Sales Master sales and traffic module was central to our decision to select Broadcast Master, as it will allow us to manage secondary advertising opportunities, such as the sponsorship of key programs with great precision. The scalability of the solution also easily accommodates any future expansion plans.”
Broadcast Master is a complete, modular and scalable business system for the management of the planning and commercial processes of a broadcaster. Broadcast Master delivers exceptional business value — from initial planning to playout to invoicing. The software incorporates modules for strategy, content acquisition and management, sales, scheduling, presentation and interfaces to many of the world’s leading automation systems. Broadcast Master provides the ideal solution for small start-up channels, expanding broadcasters and multichannel, multilanguage global providers.
“This announcement is the latest in a series of Broadcast Master success stories in the Middle East, where our clients are recognizing the strength of this solution for both small and large projects,” said Richard Scott, senior vice president, global sales and services, Harris Broadcast Communications. “With a modular design that is truly scalable, Broadcast Master is a single, integrated system that simplifies workflows, eliminates errors and delivers complete channel management for today’s growing media operations.”
Harris, an international communications and information technology company, is providing full implementation services, training and project management for this deployment.
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.[:]